In today’s edition of inexplicably bizarre content drumming up massive views on YouTube, a Toronto-based creator who goes by the name of Dog Sh-t (and whose real name is Noah Maloney) has set into a motion a stunt that’s turning eyeballs in a major way.
As of last week, Maloney has been eating photographs of the actor Jason Segel every single day — and will continue to do so until Segel agrees to eat a photograph of him (specifically this photo that Maloney has linked in the description box of every one of his videos thus far).
The first such video — in which Maloney silently eats the Segel photograph, chasing it down with a bottle of water and only chiming in at the end of the 4-minute clip with a simple, “Hey, Jason” — has already been viewed more than 600,000 times. The stunt, which has now been hashtagged #EatMyFaceSegel, is now seven days strong. And Maloney’s other videos — in which he appears to get a tattoo of Segel’s name and also eats the photo during a live TV interview — have also clocked tens of thousands of views apiece.
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Maloney told Vice‘s Munchies that he initially presumed the experiment “would only be for our friends’ enjoyment,” despite the fact that it has subsequently snowballed into a viral phenomenon of sorts. He told the outlet that he will continue the stunt for “as many days as I need to…We have subsidized healthcare in Canada. My well-being is irrelevant to the situation.” Maloney emphasized that there was no deeper meaning behind #EatMyFaceSegel.
Segel has yet to publicly respond to Maloney’s overtures.
