Amazon

Amazon Says Media Consumption By Prime Members Doubled In 2016

Amazon announced its fourth quarter earnings today, reporting revenues of of $44 billion — a 22% increase over the same quarter last year. However, the figure fell short of analyst expectations and sent shares in the retail giant falling this evening.

In announcing its earnings, however, Amazon also took the opportunity to boast about its media business, noting that Amazon Prime members consumed video, books, and music “at a voracious rate” in 2016 — more than doubling consumption in 2015, the company said.

Amazon also reiterated that Prime Video is now available in 200 countries and territories around the world, and shouted out a few notable original programming highlights, including The Grand Tour

, which was its biggest show premiere ever, as well as Manchester By The Sea and The Salesman — both of which are nominated for Academy Awards this year. The company also took home two Golden Globes last month — one for Manchester By The Sea and one for the Billy Bob Thornton-starring series Goliath.

Subscribe to get the latest creator news

Subscribe

Amazon does not disclose its total number of Prime subscribers, but CEO Jeff Bezos said on the earnings call that “tens of millions of new paid members joined the program in just this past year.”

Share
Published by
Geoff Weiss

Recent Posts

Have you heard? ‘The Guild’ breaks records, Salish Matter goes to Chipotle, and LeBron tees off.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

2 days ago

Senators question TikTok over algorithm experiment that denied users protection from dangerous content rabbit holes

In summer 2021, a Wall Street Journal investigation found that TikTok’s recommendation algorithm could suss…

2 days ago

At VidSummit 2026, Dr. Plants will lay out his playbook for getting 50 million views on every video

Next month, Jaron Brower will take the stage at VidSummit 2026 to tell attendees exactly…

2 days ago

Would you sacrifice 6 years of your life to spend 4 days playing GTA VI?

A decade ago, this would have been a surreal headline from The Onion, but in…

3 days ago

Brazil’s LiveMode was a big winner at the World Cup. Now it’s coming for Europe’s biggest leagues.

The English Premier League returns for a new season on August 21, and two days later,…

3 days ago

After becoming China’s answer to YouTube, BiliBili has its eyes on the rest of the world

Can one of China's biggest video hosting sites compete with the titans of the Western…

3 days ago