Amazon announced its fourth quarter earnings today, reporting revenues of of $44 billion — a 22% increase over the same quarter last year. However, the figure fell short of analyst expectations and sent shares in the retail giant falling this evening.

In announcing its earnings, however, Amazon also took the opportunity to boast about its media business, noting that Amazon Prime members consumed video, books, and music “at a voracious rate” in 2016 — more than doubling consumption in 2015, the company said.

Amazon also reiterated that Prime Video is now available in 200 countries and territories around the world, and shouted out a few notable original programming highlights, including The Grand Tour, which was its biggest show premiere ever, as well as Manchester By The Sea and The Salesman — both of which are nominated for Academy Awards this year. The company also took home two Golden Globes last month — one for Manchester By The Sea and one for the Billy Bob Thornton-starring series Goliath.

Amazon does not disclose its total number of Prime subscribers, but CEO Jeff Bezos said on the earnings call that “tens of millions of new paid members joined the program in just this past year.”

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