Amazon

• Amazon’s new Fire TV hub offers “another way for creators to get in front of customers”
• Amazon is doubling creator commissions for Prime Day

  “Amazon offers a variety of creator incentives during and around Prime Day, as well as during other key shopping moments throughout the year,” an Amazon spokesperson said in a statement. “Some of these incentives include increases on the standard rate card, bounties, and gift cards. Creators work hard in the lead-up to Prime Day, and these are just some of the ways we can reward their commitment.”

  
• ‘Amazing Digital Circus’ maker Glitch gets another big–and non-exclusive–streaming deal

  Just like with the Netflix x TADC deal, Glitch will keep Murder Drones on YouTube in full. It's just that all eight episodes of the show are now also live on Prime Video.

  
• Advertisers can now see if their Amazon ads drive sales at Walmart, Best Buy, and Target. Does that give them an edge?

  Why is this such a pressing concern? Because analysts like eMarketer forecast that brands will spend $60 billion this year on "retail media"--that is, digital ads aimed at encouraging people to buy from brick-and-mortar retailers rather than ecommerce platforms.

  
• Amazon invests in Spotter, giving creators a path to bigger ecom
• Brands give Amazon $1.8 billion as it challenges YouTube and Netflix for video ad budgets
• $20 billion says you’re going to watch a lot of NBA and WNBA games on Amazon Prime
• Shroud, CohhCarnage, Techniq, and more will stream the entire first ep of Amazon’s ‘Fallout’ TV series on Twitch
• MrBeast is reportedly closing a $100 million TV show deal with Amazon
• Amazon’s latest layoffs to hit Twitch
• Amazon’s TikTok-y social shopping feed has arrived
• MrBallen cuts an exclusive content deal with Amazon