Amazon's original programming has been an especially key driver in this respect, according to the company's calculations. From 2014 to 2017, internal documents state that Amazon attributes Prime Originals to a quarter of total Prime sign-ups.
the grand tour
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Amazon Video Had 26 Million U.S. Viewers Last Year, Originals Helped Convert 5 Million Prime Subscribers (Report)
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Amazon Estimated To Spend $4.5 Billion On Video In 2017
According to analysts at J.P. Morgan, Amazon's spend on video content will reach about $4.5 billion in 2017, close to Netflix's $6 billion.
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Amazon Says Media Consumption By Prime Members Doubled In 2016
Amazon Prime members consumed video, books, and music “at a voracious rate” in 2016 -- more than doubling consumption in 2015.
- Amazon Prime Video Extends Reach Beyond Netflix To 200 Countries And Territories
- Amazon Says British Car Series ‘The Grand Tour’ Is Its “Biggest Show Premiere Ever”
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