Amazon

• Amazon’s new Fire TV hub offers “another way for creators to get in front of customers”
• Are in-browser game demos Twitch’s entry into the booming live shopping industry?

  The horror adventure video game Reanimal is the first test subject for Game Lift, a Twitch feature that offers in-browser demos.

  
• Starbucks is doing an official MrBeast drink (and sponsoring his Amazon show too)

  This partnership is for more than just a drink. That drink stems from a larger deal between Starbucks and MrBeast's holding company Beast Industries--a deal that put a Starbucks kiosk smack in the middle of season 2 of MrBeast's $100 million Amazon competition series, Beast Games.

  
• Top 5 Branded Videos of the Week: Money money money

  Chocolate milk and sour candy aren't the only new things on the Feastables menu. In our first video of the week, MrBeast talks about how he came up with the idea for his brand's new limited-edition hazelnut cups. Our second video of the week is an even bigger score for Jimmy Beast: a creator-stacked NFL partnership to promote YouTube's exclusive Chiefs-Chargers game. Interestingly, both these videos were posted on his secondary channel, MrBeast 2, which has nearly 400 million fewer subscribers than his main channel...Yet they're still in first and second place. 

  
• Top 5 Branded Videos of the Week: Nukes, F1, seed wars, horse girls
• Top 5 Branded Videos of the Week: LEGO my Laneige
• Top 5 Branded Videos of the Week: The Alan Chikin Chow cosmetics beatdown
• Top 5 Branded Videos of the Week: MrBeast, Dave Ramsey, a battery, and an otamatone walk into a bar
• Top 5 Branded Videos of the Week: Would you like a side of water with that?
• Top 5 Branded Videos of the Week: Here be dragons
• Top 5 Branded Videos of the Week: MrBeast, Druski, Daddy
• Top 5 Branded Videos of the Week: Dave Ramsey vs 100,000 bees