Lilly Singh Is A ‘Bawse’ With Latest Smashbox Cosmetics Lipstick Collaboration

Creator Lilly Singh isn’t even a beauty guru, but the bold-faced vlogger — and star of the YouTube Red documentary A Trip To Unicorn Island — just inked her very first cosmetics deal.

In collaboration with the 20-year-old Smashbox beauty brand, Singh, who goes by the Superwoman moniker on YouTube, is getting her very own lipstick shade fittingly dubbed Bawse. This is a term — slang for ‘boss’ — that Singh uses frequently in her vlogs, and encapsulates her own “indomitable, self-assured spirit,” according to Smashbox.

“At Smashbox Studios, we are always thinking outside of the box,” said founder and famed photographer Davis Factor in a statement. “When we started talking to Lilly Singh, about how she turns heads, reaches goals, and empowers her 8 million subscribers, we knew we had to collaborate.”

The limited edition deep red shade will be available in Smashbox’s Always On Matte Liquid Lipstick

. Singh helped design the black and red packaging, which is covered in words like ‘resilient’, ‘bold’, ‘smile’, and ‘genuinely’. Priced at $24, Bawse is available at Smashbox.com and Sephora.com beginning today.

Singh teased that she was working with Smashbox on a secret project back in March. “I wanted to collaborate with Smashbox Cosmetics because they’re all about empowerment, about being your real authentic self, and that’s everything I stand for,” Singh said in a promo video (below).

Singh isn’t the first creator to launch a beauty product bearing her name. In 2013, Michelle Phan launched a makeup line called Em inspired by her fans, and, more recently, Carli Bybel launched a palette with BH Cosmetics.