The New York Times is figuring out how to bring its brand of high-quality journalism to new platforms. At the first Newfronts presentation of 2016, the Grey Lady announced a new initiative called Story X, through which it will explore experimental ideas.
Story X, according to New York Times Chief Revenue Officer Meredith Kopit Levien, will be “a place and a space and a lab, and a team of journalists and creators and technologists who are dedicated” to innovative storytelling. Levien brought up augmented reality, Alexa, and connected cars as a few sample technologies the new unit could look into. The company noted that its efforts to expand into VR, which it discussed at its Newfronts presentation last year, could be thought of as a precursor to Story X.
The New York Times would just be betting on experimental technology. At the same time, it also used the Newfronts stage to discuss what it terms its biggest slate of original programming to date. The publication will premiere the following shows:
As it rolls out this content slate, the Times hopes to find eager advertisers to work with through its T Brand Studio unit. At its event, it said that T Brand Studio, now two-and-a-half years old, has produced 150 projects.
Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…
Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…
Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…
Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
Welcome to Creators on the Rise, where we find and profile breakout creators who are…