If being named a gender equality activist for the UN wasn’t enough accomplishment for one week, British beauty and fashion vlogger Louise Pentland — also known as Sprinkle of Glitter — has just unveiled her very own clothing range.
The capsule line is Pentland’s second collaboration with womenswear brand Simply Be, following a successful debut last August.
“As a ‘curvy girl,’ I’ve often found it hard to find lovely clothes that are pretty, relaxed and fit me really well,” Pentland said of the line, which ranges in size from 10 to 32. “When Simply Be offered the opportunity to design my own fashion collection, I saw it as a chance to create my own dream wardrobe.”
The stylish items include flouncy skirts and whimsical tops, ranging in price from $21.49 for a cat print camisole to $124.99 for a lace dress.
Pentland posted a lookbook of the new line (shot by fellow YouTuber Jack Howard) on her flagship YouTube channel, which now counts 2.4 million subscribers. “Your body is precious and wonderful,” she wrote in the description, championing her signature message of body positivity. “Never hide away, never feel less than you are, allow yourself to live joyfully for all of your days.”
Check it out below:
Over the past five years, as our industry stepped into this new era of short-form…
Welcome to our rundown of the most-watched branded YouTube videos of the week. We're publishing…
In 2025, TikTok managed to put most of its regulatory issues in the U.S. to bed. As…
Update, Oct. 6: This story has been updated to more accurately reflect the relationship between…
Slow Ventures cofounder Sam Lessin says his company is investing in cults. "I think we're…
Each week, we handpick a selection of stories to give you a snapshot of trends,…