Digital stars across the pond have a new representation option. NVC, a social talent management agency, has officially launched in the UK to represent online creators.
Founded in Berlin in 2014, NVC is described in a release as having “social talent management and the delivery of content and experiences to younger and online audiences at its heart.” With a new office in London, the new media agency acts as both agents and managers to create long-term career growth strategies for currently 18 digital creators across categories like health, fashion, lifestyle, comedy, travel, and street magic. Some of NVC’s top creators include beauty vlogger Vania Fernandes (over 254,000 YouTube subscribers), fitness creator Scola Dondo (190,000 subscribers), and vlogger Sam King (160,000 subscribers). NVC also helps brands connect with partnered online stars and their fanbases.
“We give our talent all the support they need, both reactively and proactively so that they have the freedom to focus on creating content and building their relationship with their audience,” explained NVC’s Managing Director Christian Grobel in a release. “No matter what we do, we always have our talents’ long-term careers in mind and will ensure through advice and guidance that their projects are in-keeping with their personal brand.”
“We know that the emotional connection between creators and their audience is strong and considerably more powerful than the relationship people have with traditional media,” Grobel continued. “So for us it’s really important that we help brands tap into this relationship and drive engagement or interest in their message in a way that works for them, the creator and the creator’s audience. Collaboration with businesses that want to work with our creators, and vice versa, is absolutely key.”
NVC’s specialties and services don’t end at talent management. NVC is working on in-person events where European fans can interact with digital talent. The first convention, centered on NVC’s beauty creators and dubbed Glow, will take place near Cologne, Germany on January 30, 2016. NVC also represents traditional celebrities like actors and musicians who are capable of producing content for multiple platforms. The talent agency is also
You can learn more about NVC by visiting the agency’s official website.
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