Dunkin Donuts is running its first partnership with an online video star, and it has turned to Viner Logan Paul as its influencer of choice. Paul, who has 8.8 million followers on Twitter’s six-second video capture app, has created Vines and Instagram photos in support of the international breakfast chain.
The deal, which was set up by Collective Digital Studio and ad agency Hill Holliday, is centered around Dunkin’s DD Perks service and its mobile app, which was most recently updated in October 2015. I’ve embedded one of the Vines born from the partnership below; the photo above comes from Paul’s Instagram
.Paul’s fans can also connect with him by ordering new gift cards that have his face emblazoned on them. The cards are pretty snazzy, and they make this promotion a little more than your typical brand-influencer partnership.
Beyond Dunkin Donuts, Paul has also participated in brand intiatives run by several other companies, including Hanes and the truth campaign.
At its 2026 Made on YouTube event, Google's video platform revealed that microdrama content has…
Over a career spanning more than 30 years, Snoop Dogg has collaborated with an eclectic range of…
Netflix's latest creator deal could very well send a shiver of dread down YouTube's spine. Sam Goldbach and Colby…
Meta is continuing its wearables renaissance by unveiling virtual-reality glasses stuffed with a plethora of entertainment…
Following the box office success of creator-made films like Iron Lung, Backrooms, and Obsession, Hollywood…
If you run an international soccer competition, you probably want to be active in Brazil. The creator-led Kings…
