NBC Launches Amazon-Style Pilot Season To Find First Digital Series

NBC has shown a modest amount of interest in digital video production, and once a new competition concludes, the Peacock will get to work on its first original web series. NBC has shared five pilots on YouTube, and the one that receives the most votes from viewers will receive a full digital series order.

The five pilots are all part of NBC Playground, a talent search that recently awarded TV pilots to its two winners. The shows vying for the digital series spot are all finalists in the Playground program, having outlasted a pool of more than 2,100 applicants.

So what are the competing pilots like? For the most part, they all adopt the standard web series starting point of “young people trying to make it in the big city.” The most unique plot synopsis within the group belongs to Wolfgirl, which stars Melissa Hunter (the creator of the web series Adult Wednesday Addams) as a woman raised by wolves who moves to Los Angeles to make something of her life.

Subscribe to get the latest creator news

Subscribe

Another fresh concept can be found in

The Bar Mitzvah Club, which infiltrates a ritzy private school through the eyes of a poor, ambitious student. The other pilots, however, put more work into their characters than their settings. Stunted focuses on a trio of young, technology-obsessed friends (and features YouTube star Anna Akana as one of its leads), Bobby & Iza follows the misadventures of a young couple, and Broker centers on wisecracking real estate agents.

NBC’s competition is very similar to the “pilot season” format Amazon uses to help decide which original programs it brings to series. The main advantage of this strategy is that it brings viewers into the production process at an early stage, thus theoretically increasing the likelihood that each completed project will resonate with fans. Already, commenters on YouTube have left plenty of input on NBC’s pilots.

As explained on the NBC Playground website, viewers can use Facebook and e-mail to vote for their favorite pilots ten times per day. The polls will be open until September 3rd, and the winner will be decided sometime thereafter.

Share
Published by
Sam Gutelle

Recent Posts

There’s now a monthly virtual support group for creators struggling with their mental health

Over the past five years, as our industry stepped into this new era of short-form…

11 hours ago

Top 5 Branded Videos of the Week: Flippin’ robotics

Welcome to our rundown of the most-watched branded YouTube videos of the week. We're publishing…

11 hours ago

TikTok’s 2025 economic impact included support for 410,000 jobs in the U.S.

In 2025, TikTok managed to put most of its regulatory issues in the U.S. to bed. As…

16 hours ago

WME’s new Creator Labs team is launching YouTube channels for celebrities (and helping them monetize)

Update, Oct. 6: This story has been updated to more accurately reflect the relationship between…

4 days ago

Slow Ventures is investing in creators’ “cults”

Slow Ventures cofounder Sam Lessin says his company is investing in cults. "I think we're…

4 days ago

Have you heard? MrBeast’s Shark Tank spot, Minecraft goes after Roblox, and a robo racoon gets us in the mood for spooky season

Each week, we handpick a selection of stories to give you a snapshot of trends,…

4 days ago