YouTube has rolled out the newest edition of its monthly Ad Leaderboard, which tracks the most-viewed branded videos on the site. In March 2015, it was a PSA–Ad Council‘s “Love Has No Labels“–which claimed the top spot with more than 47 million views.
In Ad Council’s popular video, participants stand behind an x-ray wall that makes them invisible down to their skeletons. When they step out from behind the wall, they are revealed to be gay, lesbian, and interracial couples, thus sending a message about inclusion and the foolishness of superficial judgments. In addition to its massive view count, the video also has more than 153,000 likes.
Further down the list, we found a few other videos that caught our attention this month. One of Geico’s “Unskippable” ads, no doubt aided by its placement as a pre-roll video, landed in sixth place with more than five million views. Two of YouTube’s own projects also made it into the rankings. The intro video for its YouTube Music Awards, branded by Kia, was fifth with 7.7 million views, while the #DearMe campaign for International Women’s Day landed in seventh with 4.4 million views.
The complete top ten list, along with all the relevant videos, can be found over at Adweek.
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