NCAA, Turner Sports Launch March Madness Channel On YouTube

Yesterday was March 1st, which means it’s time to start thinking about March Madness. The annual NCAA Division I college basketball championship will soon return, and when it does, a slew of highlights, previews, and analyses will be available online. NCAA Digital, which is managed by Turner Sports, has launched a YouTube channel that will feature content from the upcoming tournament.

In addition to highlights from all tournament games, the March Madness channel will a quartet of series that will cater to college basketball fans. Here, via a press release, are details about each of them:

• Dunk of the Day presented by Oreo – A daily video clip highlighting the top dunk of each day of tournament play.

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• Naismith Trophy presented by AT&T – A highlight reel featuring the best moments from this year’s 2015 Naismith College Player of the Year winner.

• Solve of the Day presented by UPS – A feature that will identify potential upsets and pinpoint what this year’s tournament favorites will need to do to avoid a shocking loss.

• Starting Lineup presented by Reese’s – A daily update that will deliver the five things fans need to know about the day’s action.

A teaser video posted to the new channel provides a preview of the excitement to come:

This isn’t the first time the NCAA has used YouTube to build March Madness hype. Shorty before the 2013 tournament, the collegiate athletics association launched an on-demand channel

featuring the best moments from previous years. In 2014, that collection of highlights became more attractive thanks to the introduction of a snazzy new portal called the NCAA Vault.

This year, though, will be the first time that the NCAA will share highlights from the current tournament on YouTube. In doing so, it will join the growing number of leagues making use of the world’s most popular video site. Most notably, the NFL launched a YouTube channel of its own just days before the Super Bowl.

As in previous years, the Division I college basketball tournament will be a heavily-viewed event online. Thanks to the new March Madness channel, many of those views will come from YouTube.