YouTube CEO Susan Wojcicki appeared at the Code/Mobile event on October 27 and shared some stats about the online video site. One of the most interesting numbers concerned mobile devices, which now supply about 50% of YouTube’s views.
This is up 10% from the last time YouTube reported any stats related to mobile viewing. In 2013, the Google-owned video platform claimed roughly 40% of the site’s views came from mobile devices. And a year before that, in 2012, only a quarter of its views were from mobile.
“Mobile is super important. I think it’s important for every business right now,” Wojcicki said to Re/code at the Code/Mobile event.
Michelle Phan, for example, has noticed her fans start watching more and more of her videos through mobile. The beauty entrepreneur and YouTube vlogger (who should see $84 million in annual revenue from her beauty subscription service) told Re/code roughly 60% of her traffic in 2013 came from desktop computers. But in 2014, she noticed that number drop significantly, as 70% of her views now come from mobile devices.
These numbers are all proof of mobile’s consistent presence in online video viewing habits. They also indicate a very positive trajectory for mobile video viewing, a trend not likely to slow down anytime soon.
There's been a lot of chatter lately about the increasing interweave of the creator industry…
Creators have already established themselves as the next generation of professional sports broadcasters. Can they…
Three years after Epic Games launched the Unreal Editor for Fortnite (UEFN), creator payouts associated…
The British Film Institute is committing to the preservation of internet history, no matter how…
Here in 2026, the global content creator economy is a $250 billion juggernaut that grows…
YouTube has taken some steps to reduce the volume of AI slop on its platform,…