The presentations at Digital Content Newfronts have dominated online video headlines over the past week, and for those who are not in attendance, DigitasLBi is trying to sum up what the event is all about. The ad agency has debuted a video alongside Collective Digital Studio that, according to its description, “sums up the spirit of the NewFronts.”
The video is titled “Fearless”, and it encourages advertisers to try out new, different, and offbeat campaigns that might be a little risky. It features a number of Collective DS’ YouTuber partners, including Hannah Hart, Dave Days, and Harley Morenstein from Epic Meal Time. There are also references to viral videos, including some of the biggest hits of the past few years. You can probably guess which ones.
The video hints at a larger partnership between DigitasLBi (which was a founding partner of the Newfronts back in 2008) and Collective DS. Have no fear–the two companies are likely to collaborate again.
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