Twitter has hired Baljeet Singh away from YouTube as the social media company’s shiny new Head of TV and Video. In his new role, Singh will be responsible for bringing more television networks and properties on board to Twitter’s Amplify program, encouraging broadcast networks and other entities already on the program to use it more frequently, and make it easier for Twitter’s 241 million monthly active users to find and view in-stream videos from the desktop or mobile devices.
Sing came to YouTube by way of Google’s finalized acquisition of DoubleClick back in 2008 and had most recently served as Global Head of Partnerships in the Education and Family verticals. Earlier in his stint at the world’s largest video sharing site, Sing was a Product Manager and Product Director, helping to develop AdWords for Video and TrueView, YouTube’s now ubiquitous skippable ad format.
Twitter reported a net loss in 2013 of $645 million as part of its first ever earnings report filed in February 2014. Judging by Singh’s track record, he should be able to help push that number more towards the black.
Great TV photo by Sarah Reid.
Add Andre Rebelo to the list of creators who are seeing dollar signs within the world of Fortnite.…
Creator brand-building company BrandArmy has a new Chief Creator Officer. Rob Ryan, a digital industry…
Every gamer knows how it feels to die over and over against a difficult boss,…
TikTok is giving some users the ability to post hour-long videos. The app is running a…
TMG Studios is fleshing out its roster with three more shows. The network, founded in…
Ready to feel old? Minecraft just turned 15. The top-selling sandbox title has reshaped its industry over…