Podcasts

• Patreon podcast revenue jumps 33% year-over-year, reaching $629 million
• With a move into podcast hosting, beehiiv adds another popular format for its creators

  Newsletter platform beehiiv is expanding into podcasts with a platform that lets creators host and monetize their audiovisual shows.

  
• Four out of five U.S. adults have listened to or watched a podcast

  The latest edition of Edison Research's Infinite Dial report revealed continuing growth for the podcasting industry.

  
• TikTok and iHeartMedia are launching a radio station and a podcast network. Here’s the initial creator lineup.

  TikTok and iHeartMedia are teaming up for a radio station and a podcast network that will feature creators like Carter Gregory and Lele Pons.

  
• YouTube is giving advertisers direct access to “Top Podcasts” across five different categories
• Audio agency Oxford Road is giving independent podcasters their own award show at SXSW
• “In the Mix” shows off TikTok’s pop music power. What can it do as a podcast?
• Apple was a video podcast innovator. Now it’s getting with the times.
• The video podcasting arms race is heating up, and Hulu is “Here To Help”
• Netflix wants to become a daily habit with its (original) podcasts
• When it comes to podcasts, are ads better heard than seen?
• YouTube podcasts are big business. In the UK, Acast and Little Dot Studios are vying for a bigger piece.