Podcasts

• When it comes to podcasts, are ads better heard than seen?
• YouTube podcasts are big business. In the UK, Acast and Little Dot Studios are vying for a bigger piece.

  Acast and Little Dot Studios are teaming up for a podcast monetization program that will target YouTube creators in the U.K.

  
• iHeartMedia and TikTok are going into the creator podcast business together

  iHeartMedia and TikTok are teaming up to produce multimedia podcasts that will be hosted by influential creators.

  
• Podcasts are selling products, but some brands are still holding back (to the tune of $1 billion)

  A full half of respondents said their brands are holding back on buying podcast ads because of "limitations in performance data." 71% of respondents said that current measurement tools available for podcasts are less useful than tools available for other channels.

  
• Steven Bartlett co-founds a new video podcast distribution platform–and, of course, it has AI
• Spotify’s podcast “plays” are a new metric for a booming industry
• Netflix’s CEO thinks YouTube is just a place to “kill time.” And yet it keeps tapping creators for deals.
• YouTube’s first podcast head is out, but updated audio ads are in
• More than half of Americans over the age of 11 have watched a video podcast
• Turns out Gen Z doesn’t like video podcasts. Now what?
• The most popular podcaster not named Joe Rogan is building a $250 million true crime network
• YouTube’s podcasts now reach one billion users per month