Podcasts

• Spotify says its platform is the place for established video creators to tap a new audience
• As Spotify revamps its podcast creator program, it’s highlighting successful shows with a video edge

  "The interaction and engagement on Spotify, it just feels more intentional than other platforms," Bailey said. "On other platforms, you can just kind of stumble across our show and you don't really know who we are or, like, what we're doing with the show, but on Spotify I feel like they're really there to see us, they understand us and the content we put out and they have more meaningful interactions with the show."

  
• Podcasters are making hundreds of millions of dollars on Patreon

  
• TMG Studios hits 300 million downloads, expands its slate with 3 more creator-hosted shows

  The network, founded in 2021 by Tiny Meat Gang aka Cody Ko and Noel Miller, has since become a major production, with 18 full-time employees working on shows that have (collectively) racked up 30 million followers and 300+ million downloads.

  
• For the first time, Podtrac includes YouTube views in global podcast rankings
• On the Podcast: A guiding light for creators
• MoistCr1tikal, Wendigoon, and Jackson Clarke’s new podcast hits #1 in true crime
• On the Podcast: TikTok Shop’s $500 million bet
• On the Podcast: A24 goes Insta premium
• On the Podcast: Warren James gets MishMashed
• On the Podcast: Creators for classroom fundraising
• Pokimane is getting into podcasts