Machinima CEO: ‘Halo’ Web Series Will be Tipping Point for Online Video

Halo is getting an original web series. The news broke in April that Microsoft’s Xbox gaming division was in the preliminary stages of developing a live-action, online episodic program based on the first-person shooter that centers on the “interstellar war between humanity and a theocratic alliance of aliens known as the Covenant.”

The Halo show is called Forward Unto Dawn and will be released on Machinima.com’s YouTube channel (to that channel’s 4.4+ million subscribers) in five weekly installments of 15 minutes each leading up to the highly anticipated November 6, 2012 release of Halo 4 (the next title in the video game franchise’s catalog). It will also be one of the most ambitious episodic online video programs of all time.

That’s according to Machinima CEO Allen DeBevoise. He told the audience at MediaPost‘s OMMA Video Conference during his Keynote Q&A (which was facilitated by a fantastic moderator) he expects Forward Unto Dawn to be the largest original web series ever made, both in terms of budget and scale. Because of that, DebeVoise also believes the show may mark a tipping point for Machinima.com, if not for the online video industry as a whole.

Subscribe for daily Tubefilter Top Stories

Subscribe

“This program has the potential to be for Machinima what Oz was for HBO,” DeBeVoise said, before he cited how the one-hour drama put HBO on the map as a major player in the original entertainment industry and laid a solid foundation for future HBO mega hits like The Sopranos.

There are many online video viewers and professionals who believe in order for original web series to hit the mainstream, there first needs to be an original web series that’s a success of blockbuster proportions. Those online video viewers and professionals ask questions like, “When will there be a must-see original web series for the world?” or  “When will the web have its Honeymooners, Lost, or Mad Men?”

For Machinima, video game enthusiasts, young males, and maybe even the web at large, that program may be coming this Fall in the form of Forward Unto Dawn. Stay tuned.

Share
Published by
Joshua Cohen

Recent Posts

Soccer media brand Footballco is coming to America with several key hires

Footballco is betting on the growth of soccer in the United States. Over the past few…

2 days ago

MatPat-founded Theroist reveals new apparel brand at ‘Creator in Fashion’ show

As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…

2 days ago

YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024

Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…

2 days ago

Snap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+.

Snap has had a rocky couple of years: several quarters of flat growth or declines,…

2 days ago

On the Rise: Rob can heal your workplace wounds

Welcome to On the Rise, where we find and profile breakout creators who are in…

3 days ago

Chad Wild Clay and Vy Qwaint launch Spy Ninjas HQ, the first adventure park built on a YouTube IP

Four years ago, Chad Wild Clay and Vy Qwaint had an idea. They had spent…

3 days ago