No one can get a party started like Latinos can—and the Digital Content NewFronts were no exception.
MiTu, the 100% Latino lifestyle network on YouTube, kicked off its slate of original programming with a bang right before the YouTube Brandcast in New York.
MiTu founders Beatriz Acevedo and Doug Grief hosted a private event during the Digital Content NewFronts, during which MiTu CEO Roy Burstin presented their slate of original programming at Calle Ocho inside the Excelsior Hotel in Manhattan, right down the street from Youtube Brandcast at the Beacon Theater.
“As a bilingual and bicultural U.S. Latina, there are few networks that speak to us in a way that we can identify with. Until now, quality, entertaining content that reflects our way of life has been incredibly difficult to find. So we set out to create a global network where Latinos can connect with each other, feel proud, inspired, and properly represented as the cultural and economic force that we are in this country,” Acevedo said at the event.
MiTu originals feature a mix of English and Spanish language content that will aim to both entertain and be a resource for Latin audiences focusing content around six key channel categories: Health, Beauty, Food, Family, Style, and Design.
English Programs
Spanish Programs
The MiTu Network boasts over 9,000 videos with over 230 million video views and over 680,000 subscribers across 30 established Latino lifestyle channels with a loyal following. Among them are: Cursos de Maquillaje, Ecodaisy, Cocina al Natural, My Makeup Corner, La Receta de la Abuelita, Fitness Cada Dia among many others.
With MiTu’s emphasis on Latino cooking programs, it was no surprise attendees were lavished with Latin hospitality, which included fresh cocktails, Cuban-style coffee, Mexican desserts, and Argentine wines.
MiTu joins Latino-focused YouTube Original channels Tutele from Maker Studios and CleverTeVe from Clevver Studios, part of YouTube’s $100 million commitment to original programming, which recently got a $200 million boost announced at YouTube Brandcast.
A right-leaning video platform is ready to rumble in a court of law. Rumble, the…
ChatGPT is coming to TikTok. The app known for its short-form videos is testing AI-generated search results…
Popflex is one of the biggest brands to emerge from the brain of a YouTube…
The most-watched sponsored YouTube video of the week didn't come from MrBeast -- instead, Derek Muller's Veritasium provided…
Neal Mohan wants the Television Academy to watch more YouTube videos. The CEO of the Google-owned platform recently penned a…
Sapnap's face is officially a snack. The Dream SMP co-founder/NRG co-owner teamed up with Walmart…