Hulu CEO Jason Kilar announced in a blog post today subscribers to the $7.99 monthly service (that gives users access to more programming than your regular average Hulu and the ability to watch that programming in HD and on more devices than your computer) are up for the month of June. Way up, in fact, bringing the total number of Hulu Plus paying members to 875,000.
Originally Kilar expected to Hulu Plus to become a member of the One Million Subscribers Club by the end of the year, but with month-over-month increase on the rise, he’s upped his estimated date to the end of summer. The increase in the rate of subscriber acquisition is because of a few recent changes with Hulu and the way people consume the type of programming Hulu distributes:
Kilar also reveals an interesting aspect of his company’s business model in the announcement. Hulu pays the content community roughly $8 per subscriber per month for the content it offers via Hulu Plus. That’s what the $7.99 monthly subscription fee goes towards. Hulu Plus makes a profit (and helps Hulu make a profit) by the limited commercial interruptions Hulu delivers before and throughout the television shows and movies it streams.
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