But what is new is an advertiser asking for your tactile participation. (It’s not new to Ze Frank has, of course, but it’s new to advertisers.)
Skittles wants you to give YouTube the finger. Literally. The rainbow-colored, fruit-flavored candy just launched a series of videos in which you’re asked to lend a digit, place said digit on a specified location on the screen of whatever device you’re using to watch the videos, and then watch the pivotal role that digit plays as the action unfolds. Pretty clever. Here it is in action:
If you think the interactive advertisements look slick, that’s because the guy that filmed them is a helluva talent with the resume to prove it. Tom Kuntz – the director of those Old Spice commercials that other brands wish their commercials should be like, as well as a set of Skittles TV ads and what appear to be NSFW spec spots for the AVN Awards – seems to be the latest it director for things original, irreverent, and good-looking.
Kuntz’s five Skittles Touch the Rainbow videos debuted on March 28. So far, they’ve left over 230,000 fingerprint marks on computer screens.
Footballco is betting on the growth of soccer in the United States. Over the past few…
As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…
Snap has had a rocky couple of years: several quarters of flat growth or declines,…
Welcome to On the Rise, where we find and profile breakout creators who are in…