ComScore released its January 2011 US Online Video Rankings earlier this week. The main takeaways are Vevo is hot and the general population’s New Year’s Resolution was to watch slightly less online video.
“The total US internet audience engaged in nearly 4.9 billion viewing sessions” in January, down
from 5.2 billion in December. After the big online video marketing and advertising boom this past holiday season, video ads are also predictably down, from 5.9 billion in December to 4.3 billion in January.Hulu maintained its position on top of the Video Ads Viewed chart with more than 1 billion over the course of the month. That’s more than twice the amount of video ads viewed by way of Tremor Media Video network, the next closest competitor.
Two things that did stay constant between December and January are (1) the duration of the average online video at five minutes and (2) the length of the average online video ad at 24 seconds.
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