YouTube

• YouTube’s first video recently received a MrBeast-style thumbnail update
• An ad agency ran a standalone campaign on YouTube Shorts. The results compared favorably to TikTok.

  Agency Precise.TV measured YouTube Shorts ads against TikTok ads by running short-form campaigns for brands like Asics.

  
• On the Podcast: A guiding light for creators

  Last week, Whalar introduced a plan to build sprawling, members-only campuses dedicated to content creation. And, for just a second, it was 2012 again, and YouTube was getting ready to launch its first Space in London.

  
• YouTube is still teens’ top social media site–and that popularity translates to sales

  According to a study of 1,453 13- to 17-year-olds, 90% of teens say they use YouTube. 70% of those users said they use it daily and 16% of them said they're on the site "almost constantly."

  
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 12/17/2023
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 12/17/2023
• Top 5 Branded Videos of the Week: Mark Rober’s GlitterBomb is bad for porch pirates (but good for T-Mobile)
• Millionaires: Drew Talbert’s acting and writing chops come together in viral TikToks
• Google Classroom users can now “turn any YouTube video into an interactive lesson”
• On the Podcast: TikTok Shop’s $500 million bet
• Top 5 Branded Videos of the Week: Kanga Coolers wins big after earning MrBeast plug through Shopify
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 12/10/2023