Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
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March is a busy time for YouTube-based advertising, especially in the sports world. As March Madness and Opening Day brought an influx of viewers to basketball and baseball channels, a lesser known sport highlight its own playoff push. The leading video in the Gospel Stats Weekly Brand Report, however, is in a completely different category: It involves YouTube’s favorite engineer and his latest experience.
#1 You’ve Never Seen A Wheelchair Like This
Channel: Mark Rober
Brand: Crunchlabs
Oh to be Mark Rober. The engineer known for his inventive creations and flashy videos made his way back to the front of our Weekly Brand Report, and this time, he didn’t need to be booed at the Super Bowl to claim the #1 spot. As he cruises around in a high-tech wheelchair, Rober is doing his best to promote Crunchlabs, the science-in-a-box startup he leads. He’s also pushing his way into our Top 50 rankings by increasing the number of YouTube Shorts videos he uploads. Is there anything this super scientist can’t do?
#2 How The Most Expensive Swords In The World Are Made
Channel: Veritasium
Brand: Henson Shaving
For many brands, YouTube-based sponsorships serve as attempts to get in front of teenage eyeballs, and this week’s Veritasium video is a good fit for that strategy. If Derek Muller’s look at the world’s sharpest swords had come out when I was 16, I would have watched it on repeat. It’s still a hit with today’s young adults, though sponsor Henson Shaving errs more on the grownup side. There are not too many teens who need special shaving equipment to deal with their peach fuzz, but I’m willing to bet that the viewers interested in really expensive swords are also interested in really sharp razors, too.
#3 I BOUGHT MARCUS RASHFORDS WRECKED ROLLS ROYCE WRAITH
Channel: Mat Armstrong
Brand: carVertical
Last September, Manchester United star Marcus Rashford crashed his Rolls Royce near his club’s training grounds. Rashford emerged with relatively little damage, but his car was less lucky. It was wrecked, but not beyond repair. Car enthusiast Mat Armstrong bought it and refurbished it to give himself a new high-end ride. His video on the matter is sponspored by carVertical, which lets users look up details about pre-owned vehicles. You never know which English national team player could have smashed up your sportscar, so it’s always a good idea to check the history before you buy.
#4 Living with the Tesla Cybertruck So You Don’t Have To!
Channel: Auto Focus
Brand: Ridge
Marques Brownlee has stayed busy since taking on a crative role at apparel company Ridge earlier this year. Brownlee’s latest partnership with the maker of heavy-duty wallets comes on the Auto Focus channel, where he posts car reviews and other automotive videos that don’t quite fit on his primary channel. Brownlee shouted-out Ridge as his sponsor in a clip that features the contentious Tesla Cybertruck. Based on his impressions, I’m not sure if the bulky vehicle is worth the investment, but I will say that I have been loving my Ridge wallet since I picked one up earlier this year.
BONUS #1,897 Round 3 Highlights | 2024 United States Women’s Disc Golf Championships
Channel: Disc Golf Pro Tour
Brand: Mint Discs
When you think of March Madness, you probably think of college basketball, but there’s another sport that schedules its playoffs for the third month of the year. A channel called Disc Golf Pro Tour has shared highlights from the 2024 United States Women’s Disc Golf Championship, and it has found a sponsor in its field to back its videos. Austin-based Mint Discs is hoping to find new Frisbee-flinging custombers among the viewers of the Disc Golf Pro Tour, but like so many disc enthusiasts, I’m just here for the vibes. I don’t know if my tepid hucking skills require a fancy disc, but I still enjoy watching these athletes show off their precision and strength.
…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
