[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
As per usual, there are three paths to the leading five spots in our U.S. Top 50: You can make videos for kids, dominate YouTube Shorts, or be MrBeast. Two of those paths might be a little more attainable for the average creator.
So what paths did this week’s Chart Toppers take to reach their high rankings? Read on to find out.
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Chart Toppers
Machinery videos have been one of the biggest trends on YouTube Shorts over the past year, and MaviGadget has been the biggest beneficiary. The short-form hub has earned multiple #1 finishes in our charts thanks to videos that depict technology in action. During the final week of March, MaviGadget added another first-place achievement to its tool belt. It scored 456.6 million weekly views, which was good for a 57% week-over-week bump that pushed it from seventh in the U.S. Top 50 up to first.
Toys and Colors is the second-place finisher in this week’s U.S. Top 50. Like MaviGadget, Toys and Colors is a channel that has earned several #1 finishes in recent months, and it added to its hot streak during our most recent seven-day measurement period. The all-ages entertainment destination appealed to its audience of toddlers with bright, upbeat videos that collected 431.7 million weekly views. That sum equaled a 30% week-over-week uptick that brought Toys and Colors from fifth place to second.
The aforementioned MrBeast is up next in the U.S. Top 50. The boundary-breaking creator (whose real name is Jimmy Donaldson) has become a regular near the front of our all-American ranking. He has turned his primary hub into one of YouTube’s most-watched channels by combining his larger-than-life long-form videos with a steady supply of shorts. That combo brought him 377 million views during the week that was, though he was bumped from his previous position in first place.
The first three channels in this chart have all ranked #1 at some point in the said, but the fourth-place finisher is in unprecedented territory. Unzip Animation has become the latest Shorts flavor of the month by creating silly 3D scenes for YouTube’s vertical video hub. Its short-form activity brought it 372.1 million weekly views and an all-time-high ranking of #4. Unzip is fairly new to the YouTube Shorts scene, so don’t be surprised if you hear its name more often from now on.
Rainbow Friends Fans rounds out this week’s U.S. top five. The channel that takes its name from a Roblox game added 364.2 million weekly views during the final week of March.
Top Gainers
We’ve become accustomed to seeing MrBeast in the U.S. Top 50, but this week, another big-name creator invited himself into the chart. Mark Rober typically pulls in millions of views every week thanks to his eccentric, funny, and positive brand of engineering content. Lately, he has increased his numbers on YouTube by buying into Shorts with more frequency.
The bulk of Rober’s lifetime YouTube viewership has come from his long-form library, but the videos that pushed him into the U.S. Top 50 this week are only a few seconds long. He continues to get views on a back catalog that includes subscriber milestone celebrations and other pieces of Shorts-approved content, and he keeps finding new ways to add to his short-form output, even if he has to be kicked out of a theme park to do it.
There’s another secret to Rober’s success on Shorts: His friendship with MrBeast. Videos that invoke Jimmy Donanldson’s channel name are more likely to roll up big viewership compared to the ones that don’t, and Rober even gets the man himself to appear in his vertical content from time to time. He helped Donaldson cure his fear of heights, and nearly 150 million views have followed since.
So how much growth is Mark Rober getting from Shorts? Over our latest seven-day measurement period, he collected 117.1 million weekly views on his primary YouTube hub. That put him in 42nd place in the U.S. Top 50 and brought his lifetime traffic above 5.5 billion hits.
Rober’s surge into the charts may have been powered by Shorts, but the engineer’s long-form library still accounts for the bulk of his lifetime viewership. He has uploaded seven different long-form videos with 100 million views apiece. Such is the power of squirrel mazes and Super Bowl stunts.
Channel Distribution
This week, there are 38 YouTube Shorts channels in the U.S. Top 50.
