YouTube

• YouTube Swings For The Fences In First-Ever Exclusive Deal With Major League Baseball
• Taylor Swift’s “Me!” Shatters YouTube Record For Most-Viewed Solo Female Debut

  Taylor Swift’s latest music video, a gauzy pastel rendition of her song “Me!” featuring Brendon Urie of Panic! at the Disco, has charmed its way to a YouTube record.

  
• Google’s VP Of Agency And Brand Solutions Wants Facebook Watch To Get Bigger

  YouTube’s feeling up for a little healthy competition in the ad-supported streaming space. “I actually want a lot of competition because it will cause more dollars to flow into the space,” Tara Walpert Levy, vice president of agency and brand solutions at YouTube’s parent company Google, said this morning at the NewFronts’ MediaLink breakfast confab.

  
• PewDiePie Addresses Christchurch Massacre, Urges Fans To Stop Using “Subscribe To PewDiePie”

  The “subscribe to PewDiePie” movement is over. At least, according to its main object of attention. PewDiePie (aka Felix Kjellberg) says in his latest upload the catchphrase he created as part of his struggle to beat Bollywood record label T-Series and remain the No. 1 most-subscribed-to creator on YouTube has been co-opted by “degenerates,” and he wants his fans to stop using it.

  
• James Charles Revamps Ticket Tiers For Inaugural ‘Sisters’ Tour After Fans Balk At Pricing
• Creators for Good: Freddie Ransome On Knowing Her Normal And Staying Ladylike
• YouTube Millionaires: ProPepper’s YouTube Channel Is All ‘Fortnite,’ All The Time — And That’s What Drives His 10+ Million Monthly Views
• Creators Going Pro: Brandon Reed’s YouTube Channel ‘Cartoon Connection’ Took Him From Barely Scraping By To Buying His Own Home
• YouTube Rolls Out Tools To Curb Misinformation Ahead Of EU Elections
• Insights: What Netflix Says You’re Watching When You’re Not Watching Netflix, And Why It Matters
• Beauty YouTuber James Charles To Visit 24 Cities This Summer In First Live Tour
• TLC Partners With Studio71 To Produce Its First YouTube Series, ‘Countdown To I Do’