WME

• WME Hires 2 Former FaZe Clan Execs As Gaming Agents
• Endeavor Invests In Latest $13 Million Round For Creator Marketplace ‘Tongal’

  Endeavor, a holding company that owns talent agency WME, has invested in the latest $13 million round for 11-year-old content creator marketplace Tongal.

  
• WME Signs TikTok Star Addison Rae, As Agencies Descend On ‘The Hype House’

  It’s been a busy week for the Hype House, a faction of TikTok stars who frequently collaborate on content -- and some of whom even co-habitate in a sprawling Los Angeles mansion, following a familiar business model as popularized by Jake Paul's Team 10.

  
• WME Signs TikTok Luminary Chase Hudson And His Creator Collective ‘The Hype House’

  A faction of popular TikTok stars living and creating under the same roof have caught the eye of one of Hollywood’s top talent agencies.

  
• Lifestyle Vlogger Estée Lalonde Launches Advice Podcast ‘On The Line’
• Nascent Digital Sports Network ‘Overtime’ Inks Content Deal With Basketball Creator Rachel DeMita
• WME Signs Digital Creator Sonja O’Hara, Of ‘Doomsday’ Fame
• WME Secures New Branded Content Opportunities By Investing In Marketing Platform Influential
• Hulu Orders BuzzFeed-Produced Documentary About R. Kelly’s Alleged History Of Sexual Abuse
• BuzzFeed’s Studio Wing Partners With WME To Create More Film, TV, And Digital Projects
• YouTube Star Grace Helbig Signs With Talent Agency UTA
• Donut Media Sees Open Lane In $11 Billion Online Video Niche