Twitter

• Twitter Extends Publishing Network, Allows Promoted Videos, Tweets Outside Twitter
• ‘#HeyUSA’ Season Two, Led By Its Superfans, Gets 290 Million Social Media Impressions

  '#HeyUSA' drove more than 290 social media impressions for its second season by engaging with superfans who it interacted with on Twitter and Instagram.

  
• Twitter Explores Its Niche, Considers Branded Content Advertising Strategy On Vine

  Twitter is pursuing a branded content advertising strategy, promoting brands’ content for Vine & Periscope within the tweet-based social media site itself.

  
• VidCon Announces Keynote Speakers From Vessel, GoPro, YouTube, Twitter

  VidCon has announced keynote speakers from a variety of high-profile online video companies and brands, including Vessel, GoPro, and Twitter.

  
• Twitter Acquires Social Media “Matchmaker” Niche For At Least $30 Million
• Twitter To Run Promoted Tweets On Flipboard, Yahoo! Japan
• PewDiePie And Taylor Swift Are BFFs
• Twitter Adds Video Capture To Its Mobile App
• Twitter Is Reportedly Considering Auto-Play Video Ad Previews
• Twitter’s Native Video Feature Will Reportedly Arrive Within A Few Weeks
• Troye Sivan Announces Grammy Nominees For Song of the Year On Twitter
• Twitter’s Native Video Player To Arrive “Next Year”