tara walpert levy

• Have you heard? Sykkuno’s bad behavior, Mamdani’s Sidetalk inspo, and a Tax Day surprise.
• Shorts are on the rise. Is YouTube’s long-form content “dying out” as a result?

  Some YouTube execs are reportedly concerned that the platform's growing Shorts business is cannibalizing the audience of long-form videos.

  
• 425,000 full-time jobs contributed to the YouTube creator economy in 2021

  According to an Oxford Economics study commissioned by YouTube, the platform's creator economy now supports about 425,000 full-time jobs.

  
• YouTube’s “multiformat” creators reach 1.5 billion users on Shorts without giving up on long-form content

  YouTube is touting Ian Boggs and Rosanna Pansino as two examples of "multiformat" creators who excel on Shorts, long-form, and live.

  
• With its ‘Bridgerton’ and ‘Top Gun’ events, YouTube is courting the TV and film industries
• Longtime Google Exec Tara Walpert Levy Is YouTube’s New VP Of Americas
• YouTube Exec Says Three-Month-Old Brand Safety Measures Have Been “99% Effective”
• YouTube Launches Ad Tool That Generates Thousands Of Variations Of The Same Spot
• Here’s What One Of The Creators Of The NewFronts Thinks About The State Of Digital Media’s Biggest Advertising Event
• Two Years In, Google Preferred Keeps Working For Brands And YouTube Stars