sponsorship

• MrBeast’s snack brand drops its NBA sponsorship after just one season
• Logan Paul and KSI add UFC to their drink brand’s list of sponsorships

  Prime Hydration, the sports drink brand co-founded by boxing opponents and YouTube stars KSI and Logan Paul, is teaming up with the UFC.

  
• There’s now a soccer club in England sponsored by the Sidemen

  The Sidemen have sponsored non-League soccer team Farnham Town F.C. The team's jerseys bear the name of the Sidemen chicken business, Sides.

  
• Thanks to a deal with Gymshark, Valkyrae can now be found on a Times Square billboard

  Rachell "Valkyrae" Hofstetter has signed a deal to become the face of the Gymshark brand. You can now see her on a Times Square billboard.

  
• Insights: ‘Tis The Season For Instagram Sponsored Posts, But Perhaps ‘Tis Too Much?
• YouTube’s FaZe Clan Inks Sponsorship, Content Pact With Automaker Nissan
• Hulu Keeps Pace With YouTube TV By Sponsoring NBA Playoffs
• YouTube TV Will Be The Presenting Sponsor Of This Year’s NBA Finals
• Vlogbrothers Open Sponsorship For Educationally-Minded Online Video Channels, Projects
• Rooster Teeth Releases New Mobile App With Access To Sponsor-Only Content
• Honda’s Sponsorship Of Yahoo’s ‘Community’ Drove 164% Increase In Brand Recall
• ‘What’s Trending’ Forges On After Split From CBS