Snapchat is doubling down on its Snap Originals premium programming initiative -- first announced last fall.Today, the app has re-upped two notable series: the Vertical Networks-produced Phone Swap, which has been renewed for seasons five through seven, and Hype School, courtesy of sports network Overtime.
overtime
- Digital Sports Upstart Overtime Acquires Esports Org Evade, Forms New ‘Fortnite’ Team
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Snapchat Renews Two Originals From Vertical Networks, Overtime (Exclusive)
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Insights: Sports Programming Is Digital Media Investors’ Hot New Game
The venture-capital funding spigot for many online publishers is dribbling a lot less cash these days, with one notable exception: sports.
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Nascent Digital Sports Network ‘Overtime’ Inks Content Deal With Basketball Creator Rachel DeMita
Overtime -- the New York-based digital sports network backed by VC luminaries like Andreessen Horowitz and Greycroft Ventures, as well as Kevin Durant and former NBA commissioner David Stern -- has pacted with YouTube and Instagram star Rachel DeMita.
- Digital Sports Network Overtime Launches Snapchat Series On High School Games
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