NFL

• Insights: The Future Of The NFL Is TikTok, And Other Hail Mary Passes For Continued Relevance
• TikTok Forges Multi-Year NFL Pact Comprising Official Account, Hashtag Challenges

  The National Football League (NFL) has forged a multi-year partnership with short-form video app TikTok that will see the league creating an official account on the burgeoning platform.

  
• Odell Beckham Jr. Forms Content Company To Launch His Own YouTube Channel

  Breakout NFL star Odell Beckham Jr. is the latest figure from the world of traditional celebrity to launch his own YouTube channel. Beckham and his business partner Ajay Sangha are partnering on the YouTube venture with Wheelhouse Entertainment, with whom he has formed a new content company called ITN Productions.

  
• NFL Star Quarterback Cam Newton Launches YouTube Channel

  %%excerpt%%The 29-year-old NFL star -- who is the only football player in the modern era to be awarded a Heisman Trophy, win a national championship, and become the first overall pick in an NFL draft within the span of one year -- has launched an eponymous channel in which he will provide a behind-the-scenes glimpse into his personal life and career.

  
• Facebook Watch Debuts Odell Beckham Jr. Docuseries ‘I Am More’
• Amazon Readying Free Streaming Service Exclusively For Fire TV Owners (Report)
• Digital Sports Network Overtime Launches Snapchat Series On High School Games
• Latinx Digital Media Brand Mitú Hires Three Female VPs
• 11 NFL Games Will Stream Live On Twitch This Fall
• YouTube, Amazon, Twitter May Bid Hundreds Of Millions Of Dollars For NFL Rights
• YouTube CEO Susan Wojcicki: “I Think [Facebook] Should Get Back To Baby Pictures”
• Mitú, NFL Announce Partnership To Engage Latino Football Fans