The NFL is building on its multi-faceted digital strategy with a new YouTube docuseries — days after the league announced its foray onto to TikTok.
NFL Game Day All Access, bowing exclusively on YouTube today, will comprise 22 weekly episodes highlighting pivotal game-day moments of the 2019 season through the eyes of players and coaches — both on and off the field, Variety reports. The series is being produced by NFL Films — which creates commercials and organic content for and about the NFL — and will air for free on the NFL’s four-year-old YouTube channel (which counts 5 million subscribers). Game Day All Access will combine game footage, behind-the-scenes clips, and wired sound.
Each episode will focus on a different player or coach, chronicling their morning trip to the stadium, the game itself, and then the departure back home. The first episode will feature appearances by Seattle Seahawks quarterback Russell Wilson, Arizona Cardinals head coach Kliff Kingsbury, Cleveland Browns head coach Freddie Kitchens, Tampa Bay Buccaneers head coach Bruce Arians, and Jacksonville Jaguars defensive end Calais Campbell, per Variety.
NFL Game Day All Access “is the perfect complement to the already robust highlights offering available on the NFL’s YouTube channel and sports content on the platform broadly,” Jon Cruz, YouTube’s head of sports, Americas, told Variety.
You can check out the trailer for Game Day All Access below: