lyor cohen

• YouTube Premium, YouTube Music Roll Out To Critical Indian Market
• YouTube Is Now Running Pop-Ups To Warn EU Viewers About Article 13

  While numerous execs including Susan Wojcicki, Robert Kyncl, and Lyor Cohen have warned against the dangers of the law in company blog posts and newspaper op-eds, YouTube is now bringing its fight directly to the platform with pop-ups that serve to warn viewers in the EU about the potentially damning proposal.

  
• YouTube Music Chief Lyor Cohen Joins Chorus Of Execs, Creators Denouncing Article 13

  Cohen notes that fan remixes, covers, tutorials, tributes, and parodies could be under siege -- which are powerful promotional tools for artists.

  
• YouTube Music Hires 2 Nashville Execs To Amplify Country Music Presence

  YouTube Music, under the auspices of global chief Lyor Cohen, is looking to deepen its ties within the country music industry by hiring two noted Nashville execs to oversee label relations and programming.

  
• Head Of YouTube Music Has “Largest Marketing Plan In YouTube’s History” For The Service
• YouTube Names Former Spotify Exec Tuma Basa As Its Head Of Urban Music
• The Long, Checkered History Of YouTube’s Attempt To Launch A Music Service
• YouTube’s New Artist On The Rise Program To Spotlight Singer Jessie Reyez
• New Version Of YouTube Music Ready To Launch, Will Feature Smart Recommendations, Context-Based Search
• YouTube Adding Songwriter, Label, And Publisher Credits To All Official And User-Generated Music Videos
• Spotify Exec Jabs YouTube Amid Launch Of Redesigned App With More Free Features
• YouTube Will Increase Ads For Certain Viewers To Drive Subscriptions To New Music Service