ksi

• Jake Paul suffers his first boxing defeat at the hands of Tommy Fury
• KSI and Logan Paul aired their Super Bowl commercial (and MrBeast was in an ad too)

  KSI and Logan Paul premiered the first Super Bowl commercial for a creator company just before kickoff at Super Bowl LVII.

  
• Logan Paul and KSI add UFC to their drink brand’s list of sponsorships

  Prime Hydration, the sports drink brand co-founded by boxing opponents and YouTube stars KSI and Logan Paul, is teaming up with the UFC.

  
• Logan Paul and KSI’s beverage brand gets a Prime placement at the Super Bowl

  Logan Paul and KSI's beverage brand Prime Hydration will be the first creator-led company to get its own commercial during the Super Bowl.

  
• The co-owner of FaZe Clan wants to be the first person to beat KSI in an influencer boxing match
• There’s now a soccer club in England sponsored by the Sidemen
• The latest Sidemen soccer match raised over £1 million for charity and drew 2.6 million concurrent viewers
• Here’s how the Sidemen are turning their brand into “Disney for Gen Z born from YouTube”
• KSI, Deji, and FaZe Temperrr headline an influencer boxing event at London’s O2 Arena
• Logan Paul and KSI are getting some Prime advertising space on the NASCAR circuit
• Former Boxing Foes Logan Paul And KSI Co-Found Beverage Brand ‘Prime’
• Former Gleam, Endemol Employees Launch Talent Management Firm With DanTDM, Twiggy Jalloh, More