ksi

• Here are the influencer marketing trends that could define YouTube in 2024
• The Sidemen are telling their story with a Netflix original

  The Sidemen, the creator group that includes KSI, Zerkaa, Miniminter, Vikkstar, TBJZL, Wroe2Shaw, and Behzinga, is getting a Netflix show.

  
• ‘South Park’ skewers Logan Paul, Prime Hydration, and OnlyFans in Paramount+ special

  South Park took a swipe at Logan Paul and the Prime Hydration brand he co-founded with KSI. The episode also referenced Tana Mongeau.

  
• Patrick Mahomes is the new face of Prime

  Kansas City Chiefs quarterback Patrick Mahomes has joined Logan Paul and KSI's beverage brand as the new spokesperson for its core Hydration product.

  
• KSI and Logan Paul are getting back into the ring (but not against one another)
• Logan Paul and KSI’s Prime energy drinks are drawing scrutiny from U.S. regulators
• The Sidemen have sold 62,000 tickets for “an incredible event that will go down in YouTube history”
• KSI’s Misfits Boxing series is coming to Nashville with a novel “survivor tag” format
• KSI is on the syllabus in an A-Level media class in the U.K.
• The Sidemen are growing fast. A “multi-million-pound deal” will help them keep it up.
• Logan Paul, KSI take Prime out to the ballgame with Los Angeles Dodgers partnership
• Jake Paul suffers his first boxing defeat at the hands of Tommy Fury