ksi

• Logan Paul’s Los Angeles Lakers deal is a slam dunk for Prime Hydration
• Here are the influencer marketing trends that could define YouTube in 2024

  Creator products, "creators as creative," new sponsor types, and blitz-style campaigns were four influencer marketing trends from 2023.

  
• The Sidemen are telling their story with a Netflix original

  The Sidemen, the creator group that includes KSI, Zerkaa, Miniminter, Vikkstar, TBJZL, Wroe2Shaw, and Behzinga, is getting a Netflix show.

  
• ‘South Park’ skewers Logan Paul, Prime Hydration, and OnlyFans in Paramount+ special

  South Park took a swipe at Logan Paul and the Prime Hydration brand he co-founded with KSI. The episode also referenced Tana Mongeau.

  
• Patrick Mahomes is the new face of Prime
• KSI and Logan Paul are getting back into the ring (but not against one another)
• Logan Paul and KSI’s Prime energy drinks are drawing scrutiny from U.S. regulators
• The Sidemen have sold 62,000 tickets for “an incredible event that will go down in YouTube history”
• KSI’s Misfits Boxing series is coming to Nashville with a novel “survivor tag” format
• KSI is on the syllabus in an A-Level media class in the U.K.
• The Sidemen are growing fast. A “multi-million-pound deal” will help them keep it up.
• Logan Paul, KSI take Prime out to the ballgame with Los Angeles Dodgers partnership