influencer marketing

• Caspar Lee Invests In Influencer Marketing Startup, Joins Company As Chief Innovation Officer
• Amazon Incorporates Suggestions From YouTube Tech Stars In Dad And Grad Gift Guides

  Amazon teamed up with social media influencers UrAvgConsumer, Dom Espositio, and Krystal Key to add their suggestions to its gift guides.

  
• Digital Marketers Are Reportedly Seeking Influencer Whitelists To Ensure Brand Safety

  In addition to categorizing brand-friendly influencers, whitelists also help brands avoid partnerships with creators who have worked with competitors.

  
• Influencer Marketing Platform CreatorIQ Raises Fresh Funding From TPG Growth, Evolution Media

  Lead investor Affinity Group is a newly-created firm founded in collaboration by venture capital company TPG Growth and production outfit Evolution Media.

  
• Instagram Influencer Marketing Will Be $2.4 Billion Industry By 2019 (Study)
• Micro-Influencers Drive More Effective Ad Campaigns Than Top Creators (Report)
• Male Influencers Charge More Than Females For Sponsored Instagram Posts (Report)
• Advertising Awards Ceremony The One Show Launches Influencer Marketing Categories
• With ‘YouTube Labs’ Alpha Test, Google Directly Connects Creators With Top Brands
• Instagram To Pilot Shoppable Posts Next Week With 20 Leading Retailers
• Logan Paul On Influencer Marketing: “I’m Worth Three Times The Amount I’m Getting Paid”
• Vlogger Austin Null Founds ‘Divergent Media,’ An Influencer Marketing Agency For Creators Of Color