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• St. Jude’s PLAY LIVE Gamer Fundraising Summit Kicks Off In Memphis With Tons Of Twitch Stars
• Snap Taps McDonald’s Alum Kenny Mitchell To Serve As First-Ever CMO

  Snap has tapped its first-ever chief marketing officer, nabbing McDonald’s alum Kenny Mitchell for the newly-created role.

  
• Abrams Artists Signs Twins Niki And Gabi DeMartino, Beauty Vlogger Jake Warden

  Abrams Artists Agency has added to its beauty and lifestyle influencer contingency in a major way, signing multi-talented twin influencers Niki and Gabi DeMartino as well as 17-year-old beauty vlogger Jake Warden.

  
• Digitas Creative Chief Scott Donaton Says Brands Must Redress Broken Trust Across Digital

  Digitas, the digital marketing giant that also serves as one of the co-founders of the long-running NewFronts confab, isn’t afraid to address controversial subjects in its annual presentations.

  
• Creators Going Pro: Brandon Reed’s YouTube Channel ‘Cartoon Connection’ Took Him From Barely Scraping By To Buying His Own Home
• YouTube Rolls Out Tools To Curb Misinformation Ahead Of EU Elections
• Vimeo Bows ‘Showcase’ Toolkit To Help Creators Make Custom Websites, Smart TV Channels
• Meredith To Unveil Expanded IGTV Slate At Next Week’s NewFronts
• Facebook Watch Breakout ‘Red Table Talk’ Returns For New Batch Of Episodes May 6
• YouTube Spotlights Eco-Minded Creators Krystn Keller, Justine LeConte, Others On Earth Day
• Airbnb Delves Further Into Content Business With First Feature Film
• Diary Of A Web Series: When Your Set Light Catches Fire