Vimeo has unveiled today a new toolkit dubbed Showcase that arms professional creators and business owners with the ability to customize their distribution across multiple platforms.

Showcase enables creators to: create an online portfolio or video website with a custom domain (or one that is already owned), embed a collection of videos onto an existing site with a simple embed code, customize videos with privacy controls, and create branded smart TV channels without the need to learn code or hire a developer. At launch, Showcase is available on two smart TV platforms: Roku and Amazon Fire.

“Whether you’re a freelancer looking to impress prospective clients, an artist or an educator attempting to establish an online presence, or a marketer promoting your products or brand, Showcase provides a toolkit to create custom viewing experiences for your audience,” product leader Caroline Mwaura wrote in a blog post announcing the launch.

You can check out the ways in which select Vimeo creators are utilizing Showcase to share their work — including creative technology and VFX studio The Mill, digital storytelling community FoST, and director Sean Wang — right here. Vimeo has also released a teaser video showing the new tools in action (below).

Showcase will replace Vimeo’s existing ‘Albums‘ feature, and will soon include most of the features of its ‘Portfolios‘ tool. In the future, Mwaura says that the company will build on Showcase with more embeddable layouts, livestreaming support, specific stats for Showcase content, presets to make custom Showcases, and more.

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