augmented reality

• YouTube’s new Effect Maker puts it in competition with TikTok and Snapchat
• Through a U.K. TV show, Snap creates use case for AR

  Snap is integrating augmented reality (AR) elements into 'Seven Wonders of the Ancient World,' a docuseries on the U.K.'s Channel 5.

  
• Snapchat wants AR to be the next big thing, so it’s launching a subscription services for its Lenses

  Snapchat is looking to build on its augmented reality (AR) momentum with the launch of the Lens Plus subscription service.

  
• Meta is shutting down its AR platform in 2025. Where will effects creators go next?

  Meta has announced that 2024 will be the last year for its Spark AR program. The decision has left some creators feeling jilted.

  
• Snap’s latest round of 170 layoffs will affect its business-facing augmented reality division
• Snap offers up to $7,200 to creators of its “top-performing” augmented reality Lenses
• Snap thinks augmented reality is “the future of shopping”–and it’s got the data to prove it
• The highlight of Snap’s Partner Summit was a $230 flying camera
• Red Bull Launches AR Mobile Game Series With Tyler ‘Ninja’ Blevins, 4 Other Athletes
• Snap Unveils Third Generation Of $380 Spectacles, With Two Cameras To Create AR Effects
• YouTube Will Debut Augmented Reality Ads That Let Users Virtually Try On Lipsticks (Report)
• Magic Leap Is Tendering $500,000 Grants Via New ‘Independent Creator Program’