Amid ongoing brand safety concerns from advertisers and revenue worries within the creator community, YouTube is instituting sweeping changes.
adpocalypse
- YouTube To Invest $5 Million In Creators Who Counter Hate And Promote Tolerance
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YouTube Alters Partner Program Eligibility, Vows All Google Preferred Videos Will Be Human-Verified
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After The Adpocalypse, JP Morgan Created Its Own YouTube Ad Safety Tool
While JP Morgan previously paused its YouTube spend at the outset of the Adpocalypse, it has since resumed its spend on 3,000 total channels.
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YouTube Will Have 10,000 Humans Working To Purge Questionable Content In 2018
YouTube is taking lessons learned from the first 'Adpocalypse' -- triggered by violent extremist videos -- and applying them to tackle other content.
- Advertisers Are Increasingly Weary Of Brand Safety On Google Preferred (Report)
- YouTube Says New Technology Will Result In 30% Fewer Videos Being Deemed Advertiser-Unfriendly
- Casey Neistat: YouTube Doesn’t Do Enough To Take Care Of Creator Community
- Creators Cry Foul After YouTube Demonetizes Casey Neistat’s #LoveArmyLasVegas Video
- As PewDiePie Offers Apology For Racial Slur, YouTube’s ‘Let’s Play’ Gamers Worry About Financial Fallout
- YouTube Erroneously Removed Videos Showing Potential War Crimes In Syria, Activists Say
- Verizon Returns Its Ads To YouTube After A Five-Month Freeze
- YouTube Expands Appeals To Cover Videos That Lost Revenue After The Adpocalypse
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