acquisitions

• Publicis Groupe entered the creator space with a $500M Influential acquisition. Now it’s picking up Captiv8 too.
• Wasserman commits to creators with acquisition of Long Haul Management

  Legacy media agencies continue to take an interest in our industry: Wasserman, the marketing and management group founded in 2002 by sports mogul Casey Wasserman, has acquired digital content creator-focused Long Haul Management, and will bring Long Haul's entire roster and team into the creator rep division it launched in October 2023.

  
• Publicis invests $500 million in creator-led marketing with acquisition of Influential

  Publicis Groupe is making a serious bet on content creator-led marketing with the reported $500 million acquisition of Influential, which it calls the "largest influencer marketing company in the world by revenue."

  
• Night acquires LFM Management, adding Kai Cenat, AMP, and more to its roster

  
• Netflix acquires second studio to build free video games for its subscribers
• React Media Acquired By Video Brand “Supercharger” Electric Monster
• Donut Media Acquired By Recurrent Ventures For Its “Expertise In YouTube”
• 100 Thieves’ First Acquisition Is Boutique Keyboard Startup Higround
• Amazon Acquires Podcast Hosting And Ad Sales Company Art19
• Creator Community Standard Beefs Up In-House Video Production With Acquisition Of Studio Mighteor
• Mitú Acquired By Fellow LatinX Digital Media Purveyor Latido Networks
• Leading European MCN Divimove Acquires Digital Talent Firm ‘Tube One’