News

• ByteDance is expanding TikTok’s footprint in the U.S. — but the Senate has some questions
• Twitch is laying off more staffers

  Twitch employees are being hit with another round of layoffs--and some are reporting that while they haven't been let go yet, they've been officially notified their jobs are "at risk."

  
• Top 5 Branded Videos of the Week: Airrack goes fast, gets Air Up

  TheRussianBadger's promotion for the Gamer Supps brand got the most views of any sponsored YouTube video for the week ending September 24.

  
• Streamers on the Rise: A bunch of kids bullied KreekCraft into going bald

  gamergirl has been kicking ass at League of Legends since she was 12 years old.

  
• Paris Hilton just signed a 2-year content deal with X
• TikTok is testing an ad-free subscription tier that could be priced at $4.99 in the U.S.
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 10/01/2023
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/01/2023
• MrBeast’s Feastables is becoming an NBA jersey sponsor
• Creators are making less content about Ukraine. AIR Media-Tech wants to change that–by bringing them in to visit.
• As Epic Games builds its ‘Fortnite’ creator program, it’s laying off around 830 employees
• U.S. rep Ro Khanna streamed with creators like Vaush and Emma Vigeland outside the White House
• Around the World: Indonesia vs. TikTok, Spotify in Brazil, and a Twitch promotion gone wrong
• Videos depicting “steroid-like drugs” have received 587 million TikTok views over the past three years
• Millionaires: Ryan Lu on manifesting TikTok success
• Airrack signs with UTA, hires COO to pursue “digital partnerships, TV, live events, and publishing”
• TierZoo, Lindsay Ellis headline “dynamic” original content slate at streaming hub Nebula
• VidSummit heads to Texas for its 10th annual creator conference
• Snap’s latest round of 170 layoffs will affect its business-facing augmented reality division
• On the Podcast: YouTube wants in on your workflow
• Meta’s new AI characters include Zach and Coco (a.k.a. MrBeast and Charli D’Amelio)
• Creators on the Rise: Jenny Hoyos wants every video she makes to end up on Trending
• Serena Kerrigan, TikTok’s “queen of confidence,” is launching her own subscription service
• The upcoming ‘Hunger Games’ prequel is set at a school. Roblox players can now enroll in it.