Serena Kerrigan‘s upcoming videos are so ambitious that she’s launching a whole new platform just to host them. Kerrigan, known for dispensing dating advice on platforms like TikTok, is launching SFKTV, a subscription service for her biggest fans.
SFKTV’s official website is slated to launch on October 1. Subscriptions to the platform will cost $6.90 per month or $69 per year. Viewers who pay that premium will be able to watch exclusive, long-form videos, which Kerrigan will upload each Sunday.
Kerrigan, who is known as the “queen of confidence,” described her platform as “the future of television.” A press release bills SFKTV as “the only destination that teaches viewers how to design their future, manifest their dreams, and become the main character they were born to be.”
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SFKTV will attempt to capitalize on Kerrigan’s rising status. The UTA-repped creator, who often invokes her own dating history to provide advice for followers, has expanded beyond her videos through brand partnerships and products. To help her fans get over their first date jitters, she adapted her “Let’s Fucking Date” format into a card game called Let’s Fucking Play.
Other creators have rolled out paywalled, long-form content without developing their own streaming services to house it. Platforms like Patreon and OnlyFans have provided assistance for channels that want to change fans for premium, exclusive videos.
By launching SFKTV instead of working with a third-party funding platform, Kerrigan is displaying her uniqueness for the world to see. “I don’t like to do what everyone else does,” she told Variety. “I don’t want to just have a podcast, I don’t want to do Patreon, I want to do something completely true to me.”
On LinkedIn, Kerrigan lists herself as the CEO of SFK LFG LLC. Her business venture is a bold move, but you don’t get the nickname “queen of confidence” by just sitting on your hands.
