MrBeast’s Feastables is becoming an NBA jersey sponsor

By James Hale • 10/02/2023 •

MrBeast‘s Feastables is joining the likes of PayPal, Walt Disney World, Motorola, and Honey as an official NBA jersey patch sponsor.

For the 2023-2024 season, Feastables logo patches will adorn every Charlotte Hornets player, making it the first content creator-owned company to get NBA jersey real estate.

Feastables—which debuted a revamped logo today as part of the Hornets announcement—will also have branding featured prominently in Spectrum Center, the Hornets’ home stadium, as well as on media banners used by the team and in “co-marketing opportunities” throughout the season, the snack brand says.

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“This partnership is a first of its kind, and I am excited to see how creator-brands and the NBA continue to work together into the future,” Reed Duchscher, founder and CEO of Night and board member at Feastables, says. “The Hornets are obviously one of the most exciting teams in the NBA and are a favorite among young people, so Feastables could not be more excited to partner.”

The Hornets, of course, share MrBeast’s home state of North Carolina, and though they’re not exactly flush when it comes to playoff attendances, they’ve cultivated a significant following of 1.3 million on TikTok, where they regularly post behind-the-scenes content and game clips.

If you’re curious how much Feastables is forking over to become a jersey sponsor, well, us too. Financial details of its deal aren’t being disclosed, but we do have numbers from some other teams, like the Lakers, which accepted a five-year, $100 million deal from South Korean food company Bibigo in 2021, and the Knicks, which are reportedly seeking $30 million a year from their next sponsor.

Here’s the full roster of NBA jersey-sponsoring companies that now see Feastables join their ranks: