YouTube Shorts

• YouTube touts Shorts as “so critical for artist development”
• What does it take to succeed on YouTube Shorts? A strategist looked at 4.5 million videos to find out.

  At a VidCon panel, Tim Jablonski of Little Monster talked about the trends that are powering YouTube Shorts standouts like How Ridiculous.

  
• YouTube’s “multiformat” creators reach 1.5 billion users on Shorts without giving up on long-form content

  YouTube is touting Ian Boggs and Rosanna Pansino as two examples of "multiformat" creators who excel on Shorts, long-form, and live.

  
• YouTube Shorts is taking watch time from long-form videos–and contributing to a dip in ad revenue

  Monetization is flowing toward creators via the Shorts Fund, but no revenue is going to YouTube.

  
• YouTube’s letting Shorts creators “remix” long-form videos
• YouTube is taking one of its top Shorts creators to the Super Bowl (Exclusive)
• YouTube Expands Its $100 Million Shorts Fund To 70 Additional Countries
• YouTube’s Testing Ways To Funnel More Viewers Directly To Shorts
• YouTube Teams With Ed Sheeran For Latest ‘Shorts’ Campaign
• With A Year Of Shorts Under Its Belt, YouTube Is Still Figuring Out Creator Monetization
• YouTube Shorts Launches Global Ad Campaign Starring BTS, The Weeknd, Camila Cabello, Doja Cat
• YouTube Shorts Launches First Official TikTok-Like ‘Dance Challenge’ In Collaboration With BTS