News

• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities
• Top 5 Branded Videos of the Week: The universe sure does keep spinning

  Our latest Gospel Stats Weekly Brand Report is staffed by the old guard: MrBeast, Veritasium, and Danny Gonzalez, accompanied by an interesting mix of sponsors. But we also have Druski back for a third straight week with his MTV-esque bachelor show Coulda Been Love, plus a new co-op game that puts a spin on sci-fi and fantasy.

  
• March Madness ads sold out “earlier than it has historically.” Did NIL influencer deals play a part?

  March Madness ad space is as popular as it's ever been. Welcome to the world of NIL creator deals in college sports.

  
• MrBeast will give away $15 million in prizes during second season of ‘Beast Games’

  MrBeast and Amazon Prime Video are bringing back the reality competition series 'Beast Games' for a second season.

  
• Have you heard? Gooseworx beefs with YouTube, ‘PUBG’ gets creator network, and Steven He gets cast
• Amid an executive exodus, TikTok is negotiating with burned-out employees
• Creators earned over $2 billion on Facebook in 2024. Stories monetization will take earnings even higher.
• YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year
• As creators disrupt the skincare business, MoistCr1TiKaL’s cheeky soap brand is cleaning up
• Can old TV shows find a Netflix Effect on YouTube?
• Fixated, which reps creators like Sketch and the Botez sisters, lands $12.8 million funding round
• Substack passes 5 million paid subscribers. Welcome to the new world of journalism.